4 Steps to Create Your Irresistible Offer and Unique MO
Tired of struggling to get a steady flow of new clients coming to you, even when you know you have a great product or service to offer?
Have you tried following “fail-proof plans” to use strategies like facebook advertising, joint ventures, content marketing, and more only to find they’re not so “fail-proof” after all?
You’re not alone. Thousands of entrepreneurs are struggling to get “their share” of the confusing market out there these days, only to end up frustrated, exhausted, and wondering why they can never seem to get the volume of clients they truly need to hit their target income.
The good news is, you haven’t really been doing anything “wrong”...developing a great product, believing in your business, and sinking money into advertising...NONE of these things are your real problem.
In fact, there’s really only one thing you’re probably missing. It’s that you haven’t established your “Unique MO” to set yourself apart from the rest, so you no longer have to struggle to get clients, but will have them coming to you.
You can use 4 steps to discover your Unique MO in less than 10 minutes - and implementing this formula can help shift your entire business model from being “one of many” to “the ONLY ONE” (your clients will choose). Here’s how it works.
The 4 things that make up your “Unique MO” are:
Your Unique Market
2. Your Unique Message
3. Your Unique Method
4. Your Unique Offer
Now, I realize that you may have no idea what your Unique MO actually is right now. That’s ok.
I’ll explain more about what the four steps are, and how to think about them, in a moment.
First, let’s talk for a moment about WHY you might want to follow this 4 step process asap, and what it can do for your business once you have it in place.
Part Two: WHY Use The Unique MO
You might even be doubting yourself or your whole business...but you shouldn’t be. Because it’s not your product (or you) that’s the problem...it’s simply that you haven’t applied the “4 Steps” to your marketing model yet.
But you don’t need to take my word for it…
Here are two Case Studies that demonstrate how well the 4 Step “Unique MO” process can work:
Dr. Scot is a chiropractor who was frustrated because he had a great service to offer but wasn’t getting the clients he really wanted. Dr. Scot worked hard, was honest, and really great at what he did. He wasn’t doing anything “wrong” - he just wasn’t positioned as the premier solution in the marketplace. He wasn’t seen as the “ONLY ONE”. He was seen as “one of many others” who were all kind of doing the same thing…
His marketing efforts were costing him far more than they should have - plus he wasn’t getting high paying clients who really valued what him and his team did for them...
He was a bit frustrated at the ‘trap’ he was in because he knew he could so much more. We went through the “blueprint process” to establish his “Unique MO” which completely re-positioned him in his field.
It positioned him as the authority, the specialist, and expert at what he does.
Because who makes more: the generalist or the specialist?
Now, he has a steady flow of new clients who are a right fit for him and what he does. Now, he’s gone from clients that paid him $500 per month for his services, they now pay him $5,000 per month (and up to $60,000 per year) with his new “Patient Infusion Method”. The first time he announced his NEW Method to a group of doctors, they jumped at the chance to work with him. Being positioned as the go-to expert has shifted his entire model, and he’s on track to more than double his business.
Joe Polish runs a very successful, high-level mastermind for entrepreneurs, who each invest 25K per year to work with him. He also has a $100K per year program called GeniusX.
Joe and Genius Network are positioned as a premier brand in the market. They offer a great solution that speaks to the market. They have a unique method not available anywhere else. And they have a Unique Offer. Here's a glance at what it looks like with these 4 steps: